Struggling to get the right candidates for your job ads? You’re not alone. A recent client of mine, an insurance firm, was in the same boat - two customer service roles to fill fast, but barely any applications. With a few small but strategic tweaks to their job ad, applications shot up to over 60 in less than a week, and shortlisting began in days. The best part? It didn’t cost them a fortune. Working with an agency doesn’t have to be expensive - it’s about knowing what to adjust.

A recent catch-up with a lovely media representative got me reflecting on where I’ve come from and the relationships I’ve built over the years. It’s funny how a quick conversation can bring back memories of the early noughties, the golden age of print, and remind me just how far the industry - and I - have come. But more than that, it highlighted the power of long-standing connections and the role they play in my work today.

With tighter budgets and fewer job vacancies, the recruitment landscape is shifting - but could this be an opportunity in disguise? This shift isn’t just about cutting costs; it’s about finding smarter ways to recruit and retain the right people.

In this blog, we’ll explore why less recruitment doesn’t mean less success. From engaging passive candidates to clever uses of media and employer branding, discover how businesses can adapt to these challenges and turn them into opportunities for growth.

Should statutory benefits like sick pay be listed in job adverts, or does it muddy the waters between legal obligations and genuine perks? This blog explores a growing debate, sparked by an article in Personnel Today and a recent conversation with a client.

Attracting Gen Z talent requires more than standard job ads and a basic online presence. This generation values transparency, purpose, and a workplace that aligns with their beliefs. They often “window-shop” job opportunities, researching employers before applying. At Further Media, we help businesses create authentic job ads and engaging content that showcase company culture, growth opportunities, and wellbeing initiatives. Make your recruitment strategy Gen Z-ready with tailored content that turns passive interest into lasting connections.

As we move into 2025, business leaders are facing a recruitment landscape shaped by economic pressures and rising costs. New tax increases, such as higher National Insurance contributions, mean hiring has become more expensive, pushing companies to adopt more cautious recruitment budgets. But while these challenges may make it tempting to cut back, focusing solely on the immediate return can overlook the value of longer-term strategies.

Discover how to navigate these changes and make the most of your recruitment efforts in a complex market.

The recruitment landscape has shifted once again, and today we find ourselves in a recruiter-driven market. But what does that mean for your recruitment advertising strategy? In our latest blog, we explore why employers are moving away from high-volume email applications in favour of quality submissions through Applicant Tracking Systems (ATS). We’ll dive into how this shift impacts recruitment advertising, what it means for industries like logistics, and why thinking outside the box is key to staying ahead. Ready to see how you can adapt?

AI has transformed recruitment advertising by making it easier than ever to generate job descriptions in seconds. But while AI is brilliant for quick tasks, does it have the personality to connect with your candidates? In this blog, we explore how AI can streamline your workflow, yet why skilled copywriters are still essential for bringing your brand voice to life. Discover when to lean on AI and when to call in the human touch to create recruitment copy that truly resonates.

You’ve seen the numbers – clicks, views, applications – but what do they really tell you about the quality of your candidates? At Further Media, we believe there's more to the story than just top-line data. You might be getting plenty of clicks, but are you attracting the right people? The real insight lies deeper, and it’s something only you, the employer, can uncover. Want to know how? Let’s explore why tracking where your candidates come from could be the game-changer your recruitment strategy needs.

At Further Media, we believe that transparency isn’t just a nice idea—it’s the way business should be done. From clear pricing with no hidden fees to open conversations about your goals, we’re all about building trust and creating partnerships that last. When you know exactly where your budget is going, you can make smarter decisions and see better results.

In today's competitive job market, reaching the right talent at the right time is essential. Programmatic advertising is revolutionising recruitment by automating the ad placement process and allowing recruiters to make data-driven decisions. Platforms like Appcast and Joveo are leading the way, helping companies optimise their job postings, boost visibility, and improve return on investment (ROI).

In today's AI-driven world, the job titles you choose can make or break your recruitment efforts. It's not just about being creative—it's about ensuring your titles are clear, relevant, and optimised for both search engines and AI algorithms. This blog explores how to craft job titles that resonate with candidates and stand out in a crowded digital landscape, helping you connect with the right talent more effectively. Whether you're hiring for niche roles or broad positions, mastering the art of job titles is key to your success.