How to Attract Gen Z Talent and How Further Media Can Help
After speaking with several clients over the last few months, it’s clear that businesses are shifting their focus towards attracting quality candidates and building talent pipelines that go beyond just hiring - they want to keep people engaged and committed. Training and nurturing younger talent, particularly Generation Z, can help with retention. But appealing to Gen Z isn’t as simple as updating your job ads or posting on social media. To make an impact, businesses need to understand what makes this generation tick and how to present themselves in a way that aligns with their values and expectations.
What Employers Need to Know About Gen Z
Generation Z, born between 1997 and 2012, are digital natives who’ve grown up in an age of instant information and connectivity. They’re adaptable, tech-savvy, and value-driven, bringing a fresh perspective to the workplace. But they also approach job hunting differently. Gen Z are more considered in their approach; they don’t just apply to any job. They’ll research potential employers and weigh their options carefully, making it more challenging for businesses to stand out, especially when trying to attract passive jobseekers.
Gen Z jobseekers often take a “window-shopping” approach to career searching. They might be happy in their current job but are always open to finding something better. This means employers need to make a strong impression that encourages them to keep your company in mind, even if they’re not ready to apply straight away.
Going Beyond Your Online Presence
A consistent tone of voice and strong online presence are essential, but they’re not enough on their own. Gen Z wants to see that your company practices what it preaches and that your values align with theirs. They’re looking for employers who prioritise more than profit—things like wellbeing, growth opportunities, and a supportive work culture. If your job ads only list responsibilities and perks, you’re missing an opportunity to truly connect.
To reach Gen Z effectively, your digital footprint needs to feel genuine and transparent. Job ads should be more than just lists; they should tell a story that invites potential candidates to imagine themselves as part of your team. Highlight what makes your company unique and why working there is worthwhile. This includes showcasing your culture, your commitment to flexibility, and how you invest in your employees’ wellbeing.
Engaging the “Window-Shoppers”
Passive jobseekers—those who are employed but open to new opportunities—are particularly tricky to engage. Gen Z often fits this profile, browsing job ads and checking out career pages without immediately applying. Your content needs to make an impression so that when they are ready to move, they remember your company.
This also affects how businesses interpret recruitment data. A Gen Z candidate might visit your website, read your job ads, and leave without applying—but they’re forming an opinion. This makes it essential for your job ads, social media, and website content to be top-notch and aligned with what they’re looking for, so they know exactly who you are when the time is right.
What Makes a Difference
To attract and keep Gen Z talent, job ads need to be more than a list of tasks and benefits. They need to show what it’s like to be part of your team. Highlight your flexible working policies, modern technology, and career development opportunities. Talk about how you support your employees’ mental health and work-life balance. This generation looks for transparency and purpose, so make sure your messaging reflects that.
How Further Media Can Help You Engage Gen Z Talent
At Further Media, we understand the challenges of reaching Gen Z candidates. Here’s how we can help you attract, engage, and retain this generation:
1. Crafting Genuine Messaging
We create job ads and content that go beyond the basics, reflecting your company’s culture, values, and unique opportunities. Our aim is to make your messaging feel authentic and engaging to Gen Z.
2. Enhancing Your Online Presence
Your digital presence needs to be more than a corporate front. We can help you develop content that shows your brand’s human side, from employee stories to behind-the-scenes looks at your team. This type of content can make your company relatable and appealing to Gen Z.
3. Emphasising What Matters Most
We’ll help you highlight aspects of your workplace that resonate with Gen Z, such as flexible working, a strong commitment to wellbeing, and the use of modern technology. We ensure these features are front and centre in your job ads and content.
4. Creating Engaging Content Beyond Job Ads
Job ads are just the start. We also create content that showcases what working at your company is like. This includes day-in-the-life videos, team stories, and updates on company initiatives. It’s about painting a picture that stays with candidates, even if they’re not ready to apply just yet.
Final Thoughts
Attracting and retaining Gen Z talent requires a deeper approach than traditional recruitment strategies. It’s about creating job ads and a digital presence that align with their values and aspirations. With an emphasis on authenticity, transparency, and engaging content, businesses can capture Gen Z’s attention and build a team that’s committed for the long haul.
Want to ensure your job ads and online presence are Gen Z-ready? Let Further Media help you craft content that resonates with this generation and builds a strong talent pipeline.
