Programmatic Advertising Could Be The Right Fit For You.
Years ago, I remember sitting in a meeting where someone from a digital media channel talked about programmatic advertising and AI taking over the recruitment landscape. They were heading in a bold new direction, and frankly, it left most of us scratching our heads. What on earth was this woman talking about?
At the time, it all felt a bit far-fetched—especially for the UK recruitment market, where it didn’t seem to make much of an impact. But fast forward to today, and she wasn’t wrong about one thing: programmatic advertising is now a key component of how we approach recruitment media. While the landscape hasn’t shifted exactly as predicted, programmatic is very much part of the toolkit recruiters use to attract top talent.
What is Programmatic Advertising?
If you’re looking to attract top talent, programmatic advertising could be your secret weapon! It’s all about automating the process of placing online ads for jobs, making it easier for recruiters to get the best results from their advertising budget. Platforms like Appcast help make your job ads more visible and help you make smart, data-driven decisions that lead to better hires.
It uses clever software to automatically buy digital ad space for your job ads. Normally, recruiters have to manually negotiate where their ads appear, but programmatic advertising takes care of all that.
With programmatic, your job ads can be placed across big platforms like Totaljobs and CV Library, without the upfront cost—it’s a performance model, so you only pay per application. Plus, it uses data to show your ads to the right people, at the right time, so you’re more likely to attract the right candidates.
How Does Programmatic Advertising Work?
At the heart of programmatic advertising is something called real-time bidding. Every time someone visits a website with space for ads, a mini auction happens in the background. The software quickly decides which ad to show based on who’s visiting—whether they’re in the right location or have relevant job preferences.
Though it might sound a bit complicated, the software does all the hard work! You simply tell the system how much you’re willing to pay per click and the type of candidates you want to target. Then, it handles everything—bidding for ad space and making sure your job ads reach the right people.
And don’t worry, it’s easy to keep track! Programmatic systems link with your Applicant Tracking System (ATS) so you can see in real-time which platforms are working best for your roles. This helps you spend your budget wisely, focusing on the places that bring in the best candidates.
Why Use Programmatic Advertising for Recruitment?
Here are a few reasons programmatic advertising might be a great fit for youur recruitment:
It’s Efficient: It automates the whole process, so you can manage multiple job ads at once. Plus, any changes you make in your ATS are automatically updated.
Data-Driven Decisions: You get access to data like click-through rates and conversion rates, helping you see which platforms are performing well.
Better Targeting: Programmatic uses data to target the right candidates, meaning you’ll spend less time sorting through unsuitable applications.
Great Return on Investment (ROI): By focusing on high-performing platforms and adjusting your spend in real time, you can make sure your recruitment budget goes further.
Why Work with Further Media?
At Further Media, we tailor our approach to suit each campaign. We mainly use Appcast but also collaborate with other providers to offer the best package for you. And to boost your job ad visibility, we work with some top performing job aggregators too. This flexibility means we can meet the unique needs of each recruitment campaign—helping you hire smarter and faster.
Want to Learn More?
If you’re curious about how programmatic advertising can fit into your recruitment strategy, get in touch with us! We’re here to help you find the best way to enhance your hiring process.
