The Importance of Monitoring Candidate Sources: Why the Data Behind the Clicks Matters

In recruitment advertising, understanding where your candidates are coming from can be just as important as the content of your job ad. As an agency, we provide top-line data – metrics like how many people saw your ad, the number of clicks it received, how many started an application, and how many completed one. But there's a layer of insight that only you, the employer, can truly understand – and it’s this insight that shapes the quality of your hiring process.

You know if a candidate has applied before, whether they’ve been rejected in the past, or if they meet the criteria you're looking for. You know if they’re a genuine contender for the role or simply a hopeful tryer aiming for a dream job. While we deliver the numbers, it’s your understanding of who those applicants are that informs the ultimate decisions.

At Further Media, we look at the holistic picture. We analyse top-line data to see if the media is performing as expected, whether programmatic advertising is delivering what it promised, or if you’re getting better value from a trusted platform like Indeed. For example, programmatic ads might look great on paper, with impressive reach or clicks, but in reality, they could be underperforming if they aren't converting into quality candidates. Alternatively, they may be costing more per hire than other channels.

This is where monitoring your candidates’ origins becomes crucial. By tracking where applicants are coming from, understanding their previous interactions with your company, and assessing how well they match the role criteria, you can make informed decisions on which media channels are delivering the right candidates – not just the highest numbers.

Without this level of scrutiny, you risk spending money on channels that seem successful based on clicks or views but aren’t translating into hires. With our data, combined with your internal insights, we can ensure that your recruitment advertising is working efficiently and giving you the best return on investment.

Remember, the quality of your hires isn’t just in the numbers we provide – it’s in the decisions you make based on the candidates who come through the door. Let’s work together to make sure every click counts.